So here we are on PI day, and a lot of sad news.
Possibly the smartest guy on earth passed away, Stephen Hawking. 76 years, and an inspiration on so many levels. Amazing guy, amazing story, and sad to see him pass.
Then Toys R Us announced they are the latest victim of the Retail Apocalypse – Closing all stores. Cant make money selling toys to kids is a brutal end.
Both stories in a way reinforce the message in my head: The only way to survive is to offer something no one else is. You cant compete on someone else’s terms, only on your own – and be the BEST at your yours.
Hawking did what he did his way – and will be forever remembered as a genius, not a victim, or a sad tragic figure, or some kind of handicap-related stereotype. I would assume he could have just retreated, but he didn’t and he did breakthrough work.
Toys R Us never really found their WHY people should shop there, so they simply didn’t enough.
You cant compete on Price Only with Walmart or Amazon. You cant win a convenience war, or a E-Com war all in a vacuum.
I still look back to Best Buy vs, Circuit City. One thrived, one closed. The difference was not product, price, locations – they were pretty similar. They were separated by the WHY people shop.
Who wins and who loses, who survives, and who disappears all come down to simple basic choices, I hope. Choose wisely. As if your life depends on it.
-That Planning Guy
PS- ShopTalk next week! Looking forward to seeing some old friends in my city!