Weakest link failure

We spend millions of dollars on systems.  Planning,  Merch,  Analytics tools, registers.

We spend massive efforts developing plans that bring the right product at the right time,  and most recently at the right price. 

Buying spends huge efforts and tremendous talent on selecting the best products,  and getting the best costs.

The distribution center works hard with both technology and people to get the product in,  owned,  processed,  and distributed. 

Accounting pays for it in order to get discounts as well as keep us out of credit hold issues.
The operations team get the goods through the stock rooms onto the floor,  and Visual teams make the displays effective and alluring.

And all of this effort is worthless when the point of contact with the customer-  the sales person- fails to greet,  sell,  close. 
Only as strong as the weakest link. 

Why is the most important link in the retail cycle ‘chain’  so often the least trained,  lowest paid,  entry level person? Critical part,  often overlooked.

Like putting cheap poor tires on the performance car.   All that horsepower,  and it can’t get to the road.

FIX THE PROBLEM

-That Planning Guy

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