If anyone hasn’t heard yet, the new Disney pricing strategy started today. I have to say I am shocked more people haven’t been shocked by this. imagine, pricing being reflective of demand? Who’s next, airlines, hotels, movie theaters? All already doing. Restaurants? Do you think the lunch portion is REALLY that different?
The questions is, who isn’t doing some degree of dynamic pricing. Everyone should. Demand, in its simplest, is what a customer will pay.
Applaud their innovation.
Forbes article here: LINK