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The 2016 PRI Digital Retail Forum: How In-store Technology is Redefining Retail takes place from 9 a.m. – 5 p.m. on March 15, the day before the Digital Signage Expo trade show opens at the Las Vegas Convention Center.

PRI’s all-new Digital Retail Forum will focus on how changing consumer shopping preferences are causing retailers to transform the way they do business. Much of this change is supported by customer-facing technologies, from digital signs and equipping employees with smart phones and tablets, to those that are required to support an omni-channel business model. Opportunities increase through the use of Wi-Fi to understand customer behavior and RFID tags to locate merchandise, as well as the growth of big data analytics



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